Galleria Tbilisi
A data-driven marketing partnership for Galleria Tbilisi, combining strategic digital positioning, audience insights and targeted campaigns to strengthen the shopping destination’s presence and engage tourists visiting Georgia.
- Client
- Galleria Tbilisi
- Service
- Data-Driven Marketing Services
- Partner Since
- 2023
- Engagement
- Ongoing
The challenge
Position Galleria Tbilisi as a leading destination for both local and international audiences, with a strategic focus on reaching tourists visiting Georgia and converting their presence in the country into meaningful engagement and footfall.
What we built
- Data-driven audience research and segmentation focused on tourists visiting Georgia
- Full digital positioning across key channels to strengthen Galleria Tbilisi’s visibility among local and international audiences
- Targeted campaigns designed around tourist locations, interests, behaviors and travel patterns
- Continuous performance analysis and optimization driven by audience and campaign data
The outcome
Strengthened Galleria Tbilisi’s digital positioning in the Georgian market while creating a targeted acquisition strategy focused on tourists visiting the country, connecting the shopping destination with relevant international audiences throughout their stay.
Project Figures
Revenue, user and delivery metrics for this engagement are shared on request.
