Silk Hospitality
A data-driven marketing partnership for Silk Hospitality, building a unified digital presence across the HORECA sector and strategically positioning its hospitality portfolio across Tbilisi, Batumi and Kakheti.
- Client
- Silk Hospitality
- Service
- Data-Driven Marketing Services
- Partner Since
- 2022
- Engagement
- Ongoing
The challenge
Position a diverse hospitality portfolio across three key Georgian markets (Tbilisi, Batumi and Kakheti) while building awareness, reaching high-value audiences and creating consistent digital demand across the HORECA ecosystem.
What we built
- Data-driven marketing strategies tailored to hospitality audiences and market dynamics
- Full digital positioning across Tbilisi, Batumi and Kakheti
- Performance marketing campaigns across key digital channels, driven by audience and conversion data
- Unified positioning and communication across hotels, restaurants and hospitality touchpoints
The outcome
Successfully positioned Silk Hospitality’s digital channels across Georgia’s key hospitality markets, strengthening brand visibility, audience engagement and data-driven growth across Tbilisi, Batumi and Kakheti.
Project Figures
Revenue, user and delivery metrics for this engagement are shared on request.
In their words
What the partnership delivered
Noxtton helps us turn local market insights into more relevant advertising. By understanding our audience and adapting campaigns to their behavior and needs, they help us communicate with the local market more effectively.
