Rustavi 2
A pioneering data-driven transformation for Rustavi 2, introducing data-led marketing services to the region and combining Big Data Analysis, Data Point Marketing and strategic positioning consultancy to enable more informed audience and market decisions.
- Client
- Rustavi 2
- Service
- Big Data Analysis, Data Point Marketing & Positioning Consultancy
- Partner Since
- 2020
- Engagement
- Completed
The challenge
Introduce data-driven marketing capabilities to the regional media market, transforming audience data into actionable insights and creating a more precise approach to marketing, targeting and digital positioning.
What we built
- Big Data Analysis to identify audience behaviors, patterns and actionable market insights
- Data Point Marketing solutions connecting audience data with targeted marketing opportunities
- Data-driven positioning consultancy to strengthen audience segmentation and market strategy
- New data-led marketing methodologies and services introduced to the regional media ecosystem
The outcome
Introduced one of the region’s first data-driven marketing service frameworks, enabling Rustavi 2 to leverage audience intelligence for more precise marketing, positioning and strategic decision-making.
Project Figures
Revenue, user and delivery metrics for this engagement are shared on request.
