Webster University Georgia
A performance-driven Google advertising partnership for Webster University Georgia, leveraging search advertising to increase digital visibility, reach prospective students and drive qualified interest in the university’s academic programs.
- Client
- Webster University Georgia Branch
- Service
- Data-Driven Marketing
- Partner Since
- 2021
- Engagement
- Completed
The challenge
Increase Webster University Georgia’s visibility across Google and connect with prospective students actively searching for higher education opportunities, programs and international academic experiences.
What we built
- Google Search campaigns targeting high-intent education-related queries
- Keyword strategy focused on prospective students and relevant academic programs
- Audience targeting designed to reach students at different stages of the enrollment journey
- Continuous campaign optimization based on search behavior, engagement and conversion data
The outcome
Strengthened Webster University Georgia’s visibility across Google, increasing qualified digital traffic and creating a consistent acquisition channel for reaching prospective students and generating interest in academic programs.
Project Figures
Revenue, user and delivery metrics for this engagement are shared on request.
